IT departments as potentially the ideal organizations for companies to lead their sustainability campaigns, according to a new report. Corporate IT departments recognize the business value of adopting sustainability initiatives. Corporations can and should look to their IT departments to lead the charge in their corporate green efforts.
Corporate IT departments have identified clear business initiatives that reduce costs in addition to addressing environmental concerns. At 41 percent of survey respondents, Virtualization remains the top initiative for both sustainability and cost reduction with Server Energy Reduction a close second response at 33 percent. These are tangible actions IT departments have taken to add efficiencies to their lines of business with the secondary consequence of being green.
Comment from TBR CEO Dave Mack: Sustainability continues to be the primary disruptive business challenge we face today. What too many companies have failed to identify is that their IT departments may have already embraced sustainability, not because it made for good press, but because it was a good business decision. What the report demonstrates is the hidden potential within corporate IT departments. They have already demonstrated how being more environmentally friendly is a good business decision. Leading-edge companies need to work with their IT departments to demonstrate the value externally and internally. Currently, 38 percent of our survey respondents stated they were not clear as to the role IT would play in sustainability. Based on the findings, I would say IT has the potential to lead this charge.
About the report: For the 2010 Global Business Sustainability Survey Report, Technology Business Research (TBR) surveyed more than 500 companies across North America and Europe.
Contact: http://www.tbri.com
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